Creative cowgirl always ISO of moments to fill my cuppeth.

I have over 15 years experience creating content for multiple mediums. My double helix is brand strategy, creative development, and production knowledge — linked by an ability to shape content around a brand’s business goals and the humans they serve.

My career began in TV, and now I help brands expand their community through the power of story. In a world of algorithms, automation, and endless scrolling, I believe the work that wins is the work that feels unmistakably human. I’m an empathetic leader and creative problem-solver — an elder millennial whose first love was a cordless phone, and whose latest obsession is helping humans and technology understand each other. Content interests: wellness, education, and the intersection of technology + being human.

A bit more about me: I hail from North Carolina and I’m a lover of Dubble Bubble gum, Tedcore, American made denim, my dog (@cinnamonontheside) + daughter Ruby. I currently call California home, but go where I’m needed. If you wanna talk content, human connection, or BBQ preference, I’m up for any of it.